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Tarek Al Khateeb and Saji George, 2012
Marketing Research is an integral part of any marketing activity. It helps and guides the marketers statistically through various marketing concepts by giving a measure of marketing variables like market size, demand status, promotional >>>
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Olga Dziubaniuk, 2012
This study is dedicated to the search engine marketing (SEM). It aims for developing a business model of SEM firms and to provide explicit research of trustworthy practices of virtual marketing companies. Optimization is a general term that >>>
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Kiran Gangaiah0,Ramappa K.B. and Kadakol A.M., 2013
Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its future. Indian economy are now dominated by services, and virtually all companies view service as >>>
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Bonventure Onyango Odote and Wyckliffe Otieno Robby, 2013
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and >>>
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Ralph van den Broeck, 2011
Haka Tours is a tour operator that offers guided tours for every budget and time period; from a short six day travel around the subtropical Northland region to a 30 day tour. The company wants to target Dutch and German markets. This research >>>
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Mahajabeen Yusuf, 2011
Risks have always been an inextricable part of a rapidly shifting economy. They cannot be separated from the institutional arrangements in commerce, technology, media communication and scientific judgment with which they are unavoidably associated. >>>
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Joni Leal Tennberg, 2011
Communication is the only way to learn about something new, there are many ways of communicating with people and one of them is through exhibitions and fairs. In 2011, HAAGA-HELIA opened a brand new Campus in the small city of Porvoo. In order to >>>
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Chalachew Adege Eshetu, 2011
The ultimate goal of any business establishment is to remain in business profitably through production and sales of products or services. Without optimal profit, a business firm cannot survive. One of the core activities in a business company to >>>
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Elena Lutsenko, 2012
This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and profitability of the business? What strategy to >>>
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Vincent Wee Eng Kim,Vivien Wee Mui Eik Bee Jade and Thinavan Periyayya, 2013
With faster communication, the world is rapidly shrinking. Countries are increasingly multicultural and companies with products and services developed in one country are finding enthusiastic acceptance in others. Companies need to be able to cross >>>
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Verinder Singh Bali, 2013
This book is based on the research project which was done with Met Life and its associate partner J&K Bank. It is the study of Unit Linked Insurance plan of Met Life and how does the growth of the various insurance plans or the Net Asset Value (NAV) >>>
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R. Nithya, 2014
This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. >>>
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Francis Ofunya, 2014
The study explores the influence of adoption of green marketing on performance of the Kenya tea firms with performance measures being environmental performance, competitiveness, operational performance, and net income generated over a period of five >>>
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Saheed Adebayo Ogunbanwo, 2012
In the recent years the food and beverage industry have intensify the advertising and marketing of their products to children and adolescents. Multiple methods of advertising and marketing such as:Television adverts,the internet,in-school >>>
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Faisal Sheikh, 2012
An opportunity to apply marketing principles and practices to an organization that works on social service objectives. This book provides a marketing plan for the West Midland Swimming which if implemented properly would result in the successful >>>
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Kidane Assefa, 2012
Relationship Marketing (RM) has been viewed to be critical to the success of business organizations. Nevertheless, the concept has only been gaining currency recently within the academic circle. In other words, the implementation and practices of RM >>>
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Ayca Can Kirgiz, 2013
Every organized place of the globalizing world is in competition with other places in order to share the value, skills, and interest. A famous city can also sell its products/services in an easier and profitable way, attract people, visitors, >>>
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Margarita Isoraite, 2013
As Internet technologies make significant progress, enterprises thoroughly design and develop their internet marketing strategies. Direct and electronic management strategies in enterprises should closely interface. Internet advantages should prompt >>>
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Ota Gartner, 2013
An oversupplied market force the producers to find the best way to introduce the product to the customers. Marketing became a major player in the market. this book shows, how to conduct the marketing research in the potential market, you would like >>>
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L. Gyanendra Singh and N.V.R. Jyoti Kumar, 2013
The life insurance industry in India has registered an impressive growth since the beginning of 21st century. The market has witnessed dynamic changes including entry of a good number of global players. Life insurance is a big business opportunity >>>