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4 935,00 грн. -15%
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Marketing Research

Tarek Al Khateeb and Saji George, 2012

Marketing Research is an integral part of any marketing activity. It helps and guides the marketers statistically through various marketing concepts by giving a measure of marketing variables like market size, demand status, promotional >>>

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Search Engine Marketing

Olga Dziubaniuk, 2012

This study is dedicated to the search engine marketing (SEM). It aims for developing a business model of SEM firms and to provide explicit research of trustworthy practices of virtual marketing companies. Optimization is a general term that >>>

7 523,00 грн. -15%
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Essentials of services Marketing

Kiran Gangaiah0,Ramappa K.B. and Kadakol A.M., 2013

Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its future. Indian economy are now dominated by services, and virtually all companies view service as >>>

5 595,00 грн. -15%
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Marketing Audit and Performance: A Case of Parastatals

Bonventure Onyango Odote and Wyckliffe Otieno Robby, 2013

This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and >>>

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Exploring the Dutch and German markets for Haka Tours

Ralph van den Broeck, 2011

Haka Tours is a tour operator that offers guided tours for every budget and time period; from a short six day travel around the subtropical Northland region to a 30 day tour. The company wants to target Dutch and German markets. This research >>>

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Identifying and evaluating market segment for “Risk Frisk”®

Mahajabeen Yusuf, 2011

Risks have always been an inextricable part of a rapidly shifting economy. They cannot be separated from the institutional arrangements in commerce, technology, media communication and scientific judgment with which they are unavoidably associated. >>>

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Marketing and Promotion in Educational Fairs: a real case

Joni Leal Tennberg, 2011

Communication is the only way to learn about something new, there are many ways of communicating with people and one of them is through exhibitions and fairs. In 2011, HAAGA-HELIA opened a brand new Campus in the small city of Porvoo. In order to >>>

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Assessment of Marketing Strategy A case of Brewery Industry

Chalachew Adege Eshetu, 2011

The ultimate goal of any business establishment is to remain in business profitably through production and sales of products or services. Without optimal profit, a business firm cannot survive. One of the core activities in a business company to >>>

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Positioning strategy of service SME in foreign fragmented market

Elena Lutsenko, 2012

This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and profitability of the business? What strategy to >>>

4 621,00 грн. -15%
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Global Market Reality

Vincent Wee Eng Kim,Vivien Wee Mui Eik Bee Jade and Thinavan Periyayya, 2013

With faster communication, the world is rapidly shrinking. Countries are increasingly multicultural and companies with products and services developed in one country are finding enthusiastic acceptance in others. Companies need to be able to cross >>>

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Awareness and Marketing of ULIP Plans among Indian Middle Class

Verinder Singh Bali, 2013

This book is based on the research project which was done with Met Life and its associate partner J&K Bank. It is the study of Unit Linked Insurance plan of Met Life and how does the growth of the various insurance plans or the Net Asset Value (NAV) >>>

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Customer Response towards Marketing of Packaged Drinking Water

R. Nithya, 2014

This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. >>>

9 552,00 грн. -15%
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Adoption of Green Marketing and Performance of Kenyan Tea Firms

Francis Ofunya, 2014

The study explores the influence of adoption of green marketing on performance of the Kenya tea firms with performance measures being environmental performance, competitiveness, operational performance, and net income generated over a period of five >>>

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Advertising and Marketing to Children and Adolescents

Saheed Adebayo Ogunbanwo, 2012

In the recent years the food and beverage industry have intensify the advertising and marketing of their products to children and adolescents. Multiple methods of advertising and marketing such as:Television adverts,the internet,in-school >>>

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Marketing Plan West Midland Amateur Swimming Association UK

Faisal Sheikh, 2012

An opportunity to apply marketing principles and practices to an organization that works on social service objectives. This book provides a marketing plan for the West Midland Swimming which if implemented properly would result in the successful >>>

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Relationship Marketing in the Hotel Industry

Kidane Assefa, 2012

Relationship Marketing (RM) has been viewed to be critical to the success of business organizations. Nevertheless, the concept has only been gaining currency recently within the academic circle. In other words, the implementation and practices of RM >>>

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City Branding Based on Marketing Aesthetics

Ayca Can Kirgiz, 2013

Every organized place of the globalizing world is in competition with other places in order to share the value, skills, and interest. A famous city can also sell its products/services in an easier and profitable way, attract people, visitors, >>>

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Particula?rities of Internet Marketing Strategy Formation

Margarita Isoraite, 2013

As Internet technologies make significant progress, enterprises thoroughly design and develop their internet marketing strategies. Direct and electronic management strategies in enterprises should closely interface. Internet advantages should prompt >>>

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Marketing research of specific product

Ota Gartner, 2013

An oversupplied market force the producers to find the best way to introduce the product to the customers. Marketing became a major player in the market. this book shows, how to conduct the marketing research in the potential market, you would like >>>

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Life Insurance Marketing in India: A Focus on Mizoram

L. Gyanendra Singh and N.V.R. Jyoti Kumar, 2013

The life insurance industry in India has registered an impressive growth since the beginning of 21st century. The market has witnessed dynamic changes including entry of a good number of global players. Life insurance is a big business opportunity >>>
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