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CRM: Redefining Customer Relationship Management (Enterprise Computing). Jeffrey Peel

ID: 437576

Jeffrey Peel

CRM: Redefining Customer Relationship Management (Enterprise Computing)

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Издательство: Digital Press
2002 г.
Мягкая обложка
ISBN: 155558263X

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In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territoriesoccupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.· Defines the nature of new CRM niche solutions· Provides entirely new types of functionality that mesh seamlessly· Describes solutions focused solely on the needs of the customer

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