+38 044 223 9060, 095 820 7848, 098 702 5697, order@bookshop.ua Пн-Пт: 10-18.
Confessions of the Pricing Man: How Price Affects Everything. Hermann Simon

ID: 14423193

Hermann Simon

Confessions of the Pricing Man: How Price Affects Everything

  2179.00 грн. -23%

1677.83 грн.
55.93 USD

Купить

Срок формирования заказа: 7-11 дней 
+ время доставки

Издательство: Copernicus Books
c. 240
2015 г.
ISBN: 9783319203997, 3319203991



Все издания этой книги
 

In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don`t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn`t have to be that way, though, as...

Вы посмотрели следующие позиции: 
Время генерации страницы : 0